politicalsci: Noam Chomsky – The 5 Filters o…

politicalsci:

Noam Chomsky – The 5 Filters of the Mass Media Machine

Noam Chomsky is well known for his illustration of the “Propaganda Model.”
Chomsky’s model includes five filters that expose how the media is
controlled and completely infiltrated by corporations, governments, and
the elite.

1 OWNERSHIP
Mass media firms are big
corporations. Their
end game? Profit. And so it’s in their interests to push for whatever
guarantees that profit.

2 ADVERTISING
It isn’t so much that the media are selling you a product — their
output. They are also selling advertisers a product — YOU.”

3 THE MEDIA ELITE
Governments, corporations, big institutions know how to play
the media game. They know how to influence the news narrative. They
feed media scoops, official accounts, interviews with the ‘experts’.
They make themselves crucial to the process of journalism. So, those in
power and those who report on them are in bed with each other.

4 FLAK
If you want to challenge power, you’ll be pushed to the
margins. When the media – journalists, whistleblowers, sources – stray
away from the consensus, they get ‘flak’.

5 THE COMMON ENEMY
To manufacture consent, you need an enemy — a target. That common enemy
is the fifth filter. A common enemy, a
bogeyman to fear, helps corral public opinion.