The mass media serve as a system for communicating messages and
symbols to the general populace. In a world of
concentrated wealth and major conflicts of class interest, to fulfill
this role requires systematic propaganda.
In countries where the levers of power are in the hands of a
state bureaucracy, the monopolistic control over the media, makes it clear that the media
serve the ends of a dominant elite.
The elite domination of the media and marginalization of dissidents
occurs so naturally
that media news people are able to convince themselves that they choose and
interpret the news “objectively” and on the basis of professional news
In sum, a propaganda approach to media coverage suggests a systematic
and highly political dichotomization in news coverage based on
serviceability to important domestic power interests.